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The other day, I was walking down the Alameda, which is the main street in Santiago, such as it goes from Plaza Italia, down to join highway 68, which, if you are lucky, takes you to wineries and the coast. The Alameda (real name: Avenida Libertador Bernardo O’Higgins) is a large thoroughfare, sometimes six lanes wide, and down where I live, you have to take a running leap if you want to try to cross the whole avenue in one change of the traffic light, as opposed to getting stranded in the mid-block “calzada” or park block/traffic island (depends on where you are).

It was here on the Alameda that I came across this lovely hand-chalked sign at the café beside the Cine Arte Alameda.

The Cine Arte Alameda is a place I have great fondness for to begin with. They show indie movies, occasionally host craft fairs, and two of my friends have screened their documentaries there. They have bike parking inside, and occasional concerts upstairs in a part called “El Living” (the living room).

And this sign:


Inviting nursing mothers to come in and have a seat, and nurse babes in arms (or on feet) as they like. What a nice sign I thought! I had seen a photo of a similar one, and I thought then (as I did on this occasion), yes, it’s hot and sweaty and tiring to be out on the street, and you should be able to find a peaceful place to feed your baby. I don’t have a baby, but I appreciate this kindness extended to strangers. What a lovely sign, that makes you stop in your tracks and take a picture, thinking about the buena onda (sort of like “good vibes”) in the world, even if they’re not meant for you, precisely.

The sign was especially poignant because the day before, I’d been at a decidedly more uptown location, a restaurant with a fancy wine list and French food, and if you know the place I’ve said enough, and if you don’t, it doesn’t really matter. At that place, I saw this other sign.


Which, translated says “Dear Tourists, this is Chile (we’re in Chile), and we invite you to practice your Spanish.”

How… something. Cozy? no, that’s not the word. Welcoming? No, that’s not it either.

Okay, so first of all, this restaurant gets beaucoup tourists, because it is in every guidebook and every website that covers Santiago. Tourists come and spend money, and tip well. So it’s not bad that they’re there, right? You’d like them to speak Spanish. Fair enough, it is stressful to be spoken to in a language that you don’t understand (presumably some of the staff). But how about, “Hey tourists, we promise not to make fun of your accent if you speak Spanish,” or “Don’t be shy, speak Spanish!” The way it’s phrased, it sounds a bit like “Speak Spanish or go home.” Also, with the exception of Brazilian tourists, the tourists that are not speaking Spanish probably cannot read the sign. So what does the sign accomplish?

Does it make tourists feel good? No.

Does it make expats feel good? Tampoco. (not that, either)

Does it make me want to patronize this restaurant again? Not particularly. The sign just seems mean-spirited, and generates a wave of microaggression, rather than offering something helpful. How about some Spanish lessons?

“Por favor, quiero el X” (Please, I would like the X), or whatever it is that people are not saying correctly or at all in Spanish.

And speaking of Spanish lessons, I have one for you, passive aggressive sign-writer: The names of languages are not capitalized in Spanish, which means tourists are not the only ones that could use some practice.

And to my irony-inclined dinner companion (who speaks Spanish) who walked up to the hostess and asked her point blank, and within inches of the sign, “Where’s the bathroom?” This one’s for you.