Parade of the unfortunately-named products and stores, take 27 (Mendoza version)


Let it never be said that English has not done a number on Spanish, with it’s Nova (won’t go!) cars, and it’s sarna (mange) lotion, and a number of other products and names that you’d just as soon leave on their shelves, or undiscovered. And let it not be said that Mendoza did not have some truly lovely things about it. Like the food, and the wine. And the biking. And the wine, did I mention that? Why, I think I did.

But there were two things in Mendoza that even I, fairly snicker-proof and fairly culturally sensitive and jaded even (at times) could not stomach. Or at least could net go uncommented on.

The first, a lice shampoo. Or that is to say, an anti-lice shampoo. With a name like this, if I were a louse, I’d get out of dodge as well.

And then, if that left you with a bad taste in your mouth (sorry), or perhaps, a bad smell on your head, perhaps you’d like to head to this perfume shop for a remedy, or at least a coverup.

Or maybe not.

And I know it’s so overdone, but I hope you’ll forgive me. Because assy maggot just needed to be brought to the light of day. Sorry Mendoza, you know we’ll always be friends. Even if you have lice and you smell like… well, something, all right.

11 thoughts on “Parade of the unfortunately-named products and stores, take 27 (Mendoza version)

  1. Mitsubishi Pajero. The end

  2. That’s so funny.
    M: Mmm, that smells nice? What perfume is it?
    F: Oh, just maggot!

    and the other one…

    For integral treatment, use ASSY!

  3. In front of my apartment there´s a completo shop that has on it´s bulletin board outside “ASS + COMPLETO = 1.500” I´m still trying to figure it out…maybe one day i´ll ask what the “ass” consists of..

    • an “as” (mispelled ass) is like thin cut churrasco, or so I’m told. But yes, great hilarity with the misspelling. With just one s it means “ace” as in the ace of spades.

  4. There’s a sailing group in the town I currently live in – the initials are ASS – of course they’re locally teased as being Ass Pirates.

    Some people just don’t think, or do they? The ASS, albeit delivered with a smirk, do have the benefit of a memorable name. Oversight or silly marketing? :-/

  5. and then we have the ass sandwich here, which should be “as” as in “ace,” often misspelled. There’s a production company called ARSE here as well, just to British it up a bit. What does ASS stand for in your town?

  6. […] language. For example, I was recently in Mendoza, Argentina where I discovered a shampoo called “assy” and a perfume shop called “maggot.” Now isn’t that […]

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